Hi, Myself Niha Jabin Ottakkandan

digital marketing professional dedicated to helping businesses grow and thrive online. With expertise in areas like SEO, social media marketing, paid advertising, and content strategy, I provide tailored solutions designed to drive real results.

ABOUT ME

I’m a dedicated digital marketer with a passion for creating strategies that deliver real results. I specialize in areas like SEO, social media marketing, paid advertising, and content creation all tailored to help businesses stand out in a crowded digital world.

My approach is results-driven and client-focused. I take the time to understand your business, your audience, and your goals so we can build a marketing strategy that truly works.

Whether you’re just getting started or looking to scale, I’m here to help you take your next step online.

MY DIGITAL MARKETING

CAREER

My journey began with a Bachelor of Business Administration (BBA) degree from MES Mampad College, where I built a solid foundation in marketing, strategy, and business development. During my studies, I developed a keen interest in the digital space and realized the power of online platforms in shaping the future of business.

After graduating, I dedicated myself to learning the ins and outs of digital marketing from SEO and social media to paid ads and content strategy. Over time, I turned my passion into a profession, helping businesses increase their online presence and reach the right audience.

MY SERVICE

Web Development

Modern, responsive websites built for performance, style, and user experience.

SMM

Effective social media marketing to boost visibility, engagement, and growth.

Content Marketing

Content marketing that builds trust, drives traffic, and delivers results.

SEO

SEO that drives traffic, ranks higher, and builds lasting visibility.

SEM

High-performance SEM for visibility, clicks, and conversions.

E-Mail Marketing

Email marketing that connects, converts, and retains

blogs.

Discover how social media trends are driving buying decisions in 2025, and why brands need to keep up to stay relevent.

Why All Small Businesses Require Digital Marketing in 2025

Content is King: Why Good Content Drives Digital Marketing Success

How Social Media Trends Influence Purchase Decisions in 2025

FAQ

What is Digital Marketing

Digital marketing is the promotion and sale of products or services through digital channels—such as websites, mobile apps, social media, search engines, and email—to reach and engage targeted audiences effectively

Social media marketing involves creating and sharing engaging content (posts, videos, images) on platforms like Facebook, Instagram, LinkedIn, and Twitter to build brand awareness, grow an audience, and drive website traffic or sales through regular interaction and targeted ads.

The core types include SEO, content marketing, social media marketing, PPC ads, email marketing, affiliate marketing, influencer marketing, and mobile marketing

SEO (Search Engine Optimization) improves website visibility in search engines through keyword research, on-page, off-page, and technical strategies, attracting more organic traffic .

Email marketing remains one of the highest-ROI channels, ideal for nurturing leads and driving engagement through personalized campaigns .

Mobile marketing engages users on smartphones and tablets through SMS, apps, location-based ads, and push notifications capitalizing on their most-used devices .

A buyer persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing customers. It helps in tailoring marketing strategies to meet the specific needs and behaviors of different customer segments.

Content marketing involves creating and sharing valuable content to attract and engage a target audience. It helps in building brand authority, improving SEO, generating leads, and nurturing customer relationships.

MY SERVICE

Web Development

Modern, responsive websites built for performance, style, and user experience.

SMM

Effective social media marketing to boost visibility, engagement, and growth

Content Marketing

Content marketing that builds trust, drives traffic, and delivers results.

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CDA ACADEMY

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